Renowned Cambridge-based salon Dann Richards provides premier hairdressing, barbering and beauty services. Founder, Dann got in touch requiring a web presence to match his nationally-recognised team of stylists.
Goals and solution
Many of Dann's competitors focus on product sales and celebrity culture in their communications which hinder user engagement. I worked on designing a clean and service-focussed interface to instill trust in Dann's team as well as promote his beautiful salon.
The site was designed in-browser allowing easier collaboration which directly influenced several aspects of the design. For example, the break-out banner images which allow larger resolution monitors to show more of the striking imagery was an idea which evolved from a brief discussion on photography which in a Photoshop-driven development schedule probably wouldn't have happened.
Following a wireframing stage, the front-end was constructed with Sass and the Bourbon mixin library. PyroCMS was used for content management.
- Web design and user experience
- Front-end development
- PyroCMS integration and development